Goal #1

Create a city identity and marketing and communications strategy to improve marketing and public relations efforts.

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1. Complete the rebranding study started in FY 2021 | City Manager’s Office | Currently Underway | Complete FY 2022 Q1

2. Implement internal brand element recommendations | City Manager’s Office | Start FY 2022 Q1 | Complete FY 2022 Q1

3. Implement external brand element recommendations | City Manager’s Office | Start FY 2022 Q2 | Complete FY 2025 Q 1

4. Develop annual City branding promotion plans for local and surrounding markets | City Manager’s Office | Start FY 2022 Q2 | Complete FY 2022 Q2

5. Overhaul the City’s website to a more modern and easier-to-use platform consistent with the City’s new brand identity | IT Department | Start FY 2022 Q3 | Complete FY 2023 Q1



4th Quarter Update
September 2022

The City's new brand was officially kicked off on October 18, 2022 with the City Council's adoption of a new City flag displaying the new brand logo. Full implementation will occur across multiple years as previous brand elements are replaced throughout the City.  Watch for the new logo and other branding elements to start showing up on everything from City signs to City vehicles. A vendor has been approved for the City's website redesign project to implement the new branding element. The website redesign is expected to be completed by the summer of 2023.

3rd Quarter Update
July 2022 

The brand strategy and graphics have been approved by Council and is moving forward toward implementation.  Augustine is finalizing the branding style guide which is 85% complete and scheduling photo and video shoots to develop resources for the City's branding campaign. Residents will begin seeing some of the new graphics in early August with the official rollout planned for this fall.